Jul 1, 2026 – Aug 1, 2026
Reporting period
AI Visibility Statistics & Benchmarks
Benchmark data from rocketblue's monitoring of AI-generated responses, brand mentions, citations, and source behavior across major AI search platforms.
Latest Benchmark
Current benchmark values from the newest available reporting period, with change vs the immediately previous reporting period when that comparison exists.
68.3%
Average response citation rate (across tracked platforms)
-1.6 percentage points vs previous period
9.13
Average citations per cited response (across tracked platforms)
-1.5% vs previous period
5.21
Average brands mentioned per response
-5.8% vs previous period
94.7%
ChatGPT responses with citations
+16.5 percentage points vs previous period
What's Changing in AI Search?
ChatGPT citation rate: 94.7% (previous: 78.2%, change: +16.5 pp).
ChatGPT cited sources more often.
Average brands mentioned per response: 5.21 (previous: 5.53, change: -5.8%).
Responses mentioned fewer brands on average.
Average response citation rate: 68.3% (previous: 69.9%, change: -1.6 pp).
Tracked platforms cited sources in a smaller share of responses.
corporate website share among cited websites: 50.5% (previous: 52.6%, change: -2.1 pp).
corporate website accounted for a smaller share of cited websites.
Current Citation Landscape
Most Cited Domains
ChatGPT
- #1 reddit.com 3.0%
- #2 techradar.com 0.8%
Gemini
- #1 google.com 1.4%
- #2 reddit.com 0.8%
Claude
- #1 linkedin.com 0.7%
- #2 gartner.com 0.6%
Perplexity
- #1 youtube.com 2.2%
- #2 linkedin.com 0.8%
Google AI Overview
- #1 youtube.com 5.3%
- #2 google.com 3.6%
AI Mode
- #1 youtube.com 6.0%
- #2 google.com 5.5%
Citation Behavior by AI Platform
| Platform | % responses with citations | Avg citations per cited response | Avg brands per response |
|---|---|---|---|
| ChatGPT | 94.7% | 11.75 | 5.68 |
| Gemini | 78.3% | 7.28 | 7.01 |
| Claude | 17.4% | 8.49 | 6.09 |
| Perplexity | 59.0% | 10.90 | 3.50 |
| Google AI Overview | 79.3% | 7.92 | 3.72 |
| AI Mode | 80.8% | 8.46 | 5.25 |
Citation Characteristics
Current benchmark profile for pages cited by tracked AI platforms.
83.2%
Cited pages using bullet points
+1.1 percentage points vs previous period
66.6%
Cited pages with visual data
-1.2 percentage points vs previous period
64.1%
Cited pages with author credentials
+5.7 percentage points vs previous period
28.8%
Cited pages with empirical evidence
-5.3 percentage points vs previous period
23.1%
Cited pages with FAQs
-9.9 percentage points vs previous period
8.2%
Cited pages with original research
+1.8 percentage points vs previous period
Content and Website Benchmarks
Types of Websites AI Cites
| Website type | Current | Previous | Change |
|---|---|---|---|
| corporate website | 50.5% | 52.6% | -2.1 pp |
| news outlet | 17.9% | 12.8% | +5.1 pp |
| blog | 15.8% | 21.8% | -6.0 pp |
| non-profit organization | 6.0% | 4.3% | +1.7 pp |
| forum | 3.8% | 3.2% | +0.6 pp |
| academic journal | 3.5% | 0.9% | +2.6 pp |
Content Formats AI Cites
| Format | Current | Previous | Change |
|---|---|---|---|
| article | 75.3% | 63.3% | +12.0 pp |
| listicle | 15.8% | 25.9% | -10.1 pp |
| multimedia | 6.0% | 8.0% | -2.0 pp |
| research paper | 1.1% | 1.3% | -0.2 pp |
| opinion piece | 0.8% | 0.3% | +0.5 pp |
| press release | 0.3% | 0.4% | -0.1 pp |
Types of Content AI Cites
| Content type | Current | Previous | Change |
|---|---|---|---|
| Homepage | 20.1% | 21.5% | -1.4 pp |
| Blog | 19.8% | 18.4% | +1.4 pp |
| Guide/Tutorial | 14.3% | 13.8% | +0.5 pp |
| Product page | 9.9% | 8.9% | +1.0 pp |
| Article | 8.9% | 8.8% | +0.1 pp |
| Marketplace listing | 5.5% | 5.3% | +0.2 pp |
Methodology
rocketblue monitors prompts that map to brand discovery and purchase-intent questions, then collects AI-generated responses, citations, and brand mentions on a recurring reporting schedule.
The current benchmark includes tracked responses from ChatGPT, Gemini, Claude, Perplexity, Google AI Overview, and Google AI Mode, based on the prompts and sampling windows in each reporting period.
A citation is counted when the model response includes a referenced source URL or an inline source reference that maps to a source document captured in the dataset.
Reporting periods are defined by each monthly snapshot's period start and end dates. New monthly reports are added as new snapshots become available.
This dataset reflects rocketblue's monitoring methodology, reporting schedule, and tracked prompt mix. It should not be interpreted as AI platform market share, real-world usage share, or representative of all AI conversations on the internet.