The SEO Apocalypse Is Here. Your Website Is Officially Worthless.
Its time to throw away your 2019 marketing playbook and zero sum how you approach marketing.
Dec 7, 2025 9 min read
Blog
Insights on AI, brand visibility, and digital transformation from industry thought leaders
The Great Decoupling: Why SEO as We Knew It Is Over
Search is no longer a doorway. It’s a machine that decides what deserves to be remembered. In this provocative deep-dive...
Aug 25, 2025 7 min read
The Lysol vs. Clorox Showdown: What 2 Legacy Brands Taught Us About Winning in the Age of AI Search
Most brands are flying blind in AI search. We ran a full-spectrum LLM visibility analysis on Lysol and The Clorox Compan...
Aug 2, 2025 3 min read
Cheil UK and AI startup rocketblue (previously Spotlight) forge strategic partnership to power brand discovery in the age of AI
Together, the agency and AI startup are arming brands with proprietary tools to stay competitive as search becomes conve...
Jul 30, 2025 4 min read
How to replace your data analyst with Cursor and AI (in 20 minutes)
Learn how to replace hours of manual data analysis with Cursor + AI in just 20 minutes. This guide shows you how to conn...
Jul 29, 2025 3 min read
ChatGPT Search Inspector: How We Peek Behind the AI Curtain
Learn how ChatGPT Search Inspector, a free Chrome extension built by rocketblue (previously Spotlight), reveals the web ...
Jun 29, 2025 5 min read
The Agent Economy Is Here: Why AI Brand Perception Will Determine Your Market Position
Discover how the rise of AI agents is reshaping consumer behavior—and why your brand’s perception in AI-driven platforms...
May 21, 2025 7 min read
Google’s AI Overviews Cut Clicks by 34.5%
New Ahrefs study reveals Google s AI Overviews significantly reduce website traffic, contradicting Google s claims and r...
May 6, 2025 1 min read
AI Chatbot Market Share: April 2025
A comprehensive analysis of the conversational AI market, revealing ChatGPT s dominance and the rapid growth of emerging...
Apr 22, 2025 3 min read