How to Measure AI Visibility: Track ChatGPT Recommendations, Share of Voice and AI Traffic for Free
Published Oct 11, 2026 · 5:45 · Michael Hermon
How do you know if ChatGPT, Google AI Overviews or Perplexity recommend your business? A free, spreadsheet-based system to measure AI visibility, mention rate and share of voice, plus how to track AI referral traffic in Google Analytics 4.
This episode covers why AI answers vary, building a prompt list, scoring answers (mention, position, accuracy, tone, sources), calculating share of voice, GA4 setup, and 2026 benchmarks on AI traffic and conversion.
Timestamps
- 00:00 Intro
- 00:27 Why measuring AI visibility is tricky
- 01:03 Step 1: Build your prompt list
- 01:27 Step 2: Run it monthly across platforms
- 01:41 Step 3: Score what you see
- 02:09 Step 4: Calculate two simple numbers
- 02:32 Step 5: Track AI traffic in Google Analytics
- 03:26 A hypothetical example
- 03:50 When to use a tool
- 04:05 Common measuring mistakes
- 05:00 Recap
- 05:25 Questions
Sources
- RocketBlue, What is AI visibility (answers vary, less than 1 in 100 same list)
- RocketBlue weekly stats: brands per response, answers with no brands
- Contentsquare, AI-referred traffic 2026 benchmarks (0.2% of visits, +632%)
- Siege Media, AI traffic conversion rates (1.26x median, 78 sites, 2026)
- Google AI Overviews not separated in Search Console (RocketBlue/Ahrefs)
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