Schema Markup for AI Search: The Structured Data Small Businesses Need for ChatGPT and Google AI Overviews
Published Oct 12, 2026 · 6:09 · Michael Hermon
Does schema markup help you show up in ChatGPT and Google AI Overviews? What structured data appears on about 5,500 AI-cited websites, what Google says about AI features, and the five schema types every small business should add.
This episode covers LocalBusiness/Organization, FAQ, author, breadcrumb and rating markup, adding schema with WordPress, Wix, Squarespace or Shopify, testing it, and common mistakes.
Timestamps
- 00:00 Intro
- 00:32 What schema markup is
- 01:01 What AI-cited websites use
- 01:46 What Google says
- 02:30 The five schema types to add
- 03:38 How to add it without a developer
- 04:10 A hypothetical example
- 04:40 Common schema mistakes
- 05:19 Recap
- 05:50 Questions
Sources
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