Google AI Overview
google.com
6.2%
youtube.com
5.7%
reddit.com
1.7%
facebook.com
0.8%
linkedin.com
0.8%
instagram.com
0.7%
forbes.com
0.2%
gartner.com
0.1%
AI Visibility Stats
AI Visibility Stats: Aug 3, 2026 – Aug 9, 2026
Benchmarks based on 454,938 citations analyzed across major AI models.
Most Cited Domains
Global platforms that make up at least 0.1% of each AI model's citations.
AI Mode
google.com
11.3%
youtube.com
4.7%
reddit.com
1.4%
linkedin.com
0.8%
facebook.com
0.5%
instagram.com
0.5%
forbes.com
0.3%
g2.com
0.1%
gartner.com
0.1%
Claude
linkedin.com
0.4%
g2.com
0.4%
gartner.com
0.3%
forbes.com
0.2%
Gemini
google.com
4.6%
reddit.com
0.9%
forbes.com
0.4%
gartner.com
0.4%
youtube.com
0.2%
ChatGPT
reddit.com
2.7%
techradar.com
0.7%
forbes.com
0.5%
g2.com
0.4%
google.com
0.3%
linkedin.com
0.2%
gartner.com
0.1%
Perplexity
youtube.com
1.3%
reddit.com
0.8%
linkedin.com
0.4%
g2.com
0.4%
forbes.com
0.2%
techradar.com
0.1%
facebook.com
0.1%
Citation Properties
Content types, formats, length, tone, and structural signals found in pages that AI models cite.
What structural and content signals appear in pages AI models cite?
62.5%
Have opinions
37.5%
Have an FAQ section
80%
Have visual data
95%
Use bullet points
7.5%
Original research
42.5%
Author credentials shown
30%
Empirical evidence
40
Sources analyzed
Content length of analyzed citation sources
2,883
Avg length (chars)
2,642
Median length (chars)
74
Avg paragraphs
What types of websites do AI models cite?
corporate website62.5%
blog35%
news outlet2.5%
What content formats do AI models prefer to cite?
article55%
listicle32.5%
multimedia12.5%
What tone of voice do cited sources use?
informative77.5%
persuasive15%
technical5%
formal2.5%
What types of content do AI models cite?
Blog19.88%
Homepage19.16%
Guide/Tutorial14.09%
Product page9.29%
Article9.11%
Listicle4.63%
Wiki/Knowledge base4.61%
Marketplace listing4.54%
Other14.7%
LLM Preferences
How each AI model differs in citation density, coverage rates, and brands mentioned per response.
Average citations per response (among cited responses), by LLM
| LLM | Avg citations / response |
|---|---|
| AI Mode | 15.62 |
| ChatGPT | 12.43 |
| Perplexity | 11.21 |
| Google AI Overview | 9.38 |
| Claude | 7.66 |
| Gemini | 3.96 |
Share of responses with at least one citation, by LLM
| LLM | % responses with a citation |
|---|---|
| ChatGPT | 97.5% |
| AI Mode | 92.2% |
| Google AI Overview | 89.1% |
| Gemini | 69.2% |
| Perplexity | 48.7% |
| Claude | 23.9% |
Average number of brands named per response, by LLM
| LLM | Avg brands / response | Median |
|---|---|---|
| Claude | 5.94 | 5 |
| AI Mode | 5.55 | 6 |
| ChatGPT | 5.54 | 5 |
| Gemini | 5.08 | 5 |
| Google AI Overview | 3.67 | 4 |
| Perplexity | 3.63 | 3 |
Distribution of number of brands named per response
| Brands named | % of responses |
|---|---|
| 0 | 24.4% |
| 1-3 | 14.5% |
| 4-9 | 50.5% |
| 10+ | 10.6% |
Notes on this report
Reflects Spotlight's own prompt-crawl schedule/mix across customer brands, not the LLMs' real-world usage share. Do not present as market share.