Google AI Overview
google.com
5.9%
youtube.com
5.2%
reddit.com
1.4%
facebook.com
0.8%
linkedin.com
0.7%
instagram.com
0.6%
forbes.com
0.2%
gartner.com
0.1%
AI Visibility Stats
AI Visibility Stats: Aug 10, 2026 – Aug 16, 2026
Benchmarks based on 648,971 citations analyzed across major AI models.
Most Cited Domains
Global platforms that make up at least 0.1% of each AI model's citations.
AI Mode
google.com
13.8%
youtube.com
3.7%
reddit.com
1.0%
linkedin.com
0.8%
facebook.com
0.5%
instagram.com
0.5%
forbes.com
0.2%
g2.com
0.1%
Claude
g2.com
0.5%
linkedin.com
0.3%
gartner.com
0.3%
forbes.com
0.1%
Gemini
google.com
3.9%
reddit.com
0.8%
forbes.com
0.4%
gartner.com
0.3%
youtube.com
0.3%
ChatGPT
google.com
0.7%
reddit.com
0.6%
linkedin.com
0.3%
youtube.com
0.3%
g2.com
0.2%
forbes.com
0.2%
techradar.com
0.1%
gartner.com
0.1%
Perplexity
reddit.com
0.7%
youtube.com
0.4%
linkedin.com
0.3%
forbes.com
0.3%
g2.com
0.2%
google.com
0.2%
techradar.com
0.1%
Citation Properties
Content types, formats, length, tone, and structural signals found in pages that AI models cite.
What structural and content signals appear in pages AI models cite?
87.5%
Have opinions
0%
Have an FAQ section
87.5%
Have visual data
50%
Use bullet points
0%
Original research
62.5%
Author credentials shown
25%
Empirical evidence
8
Sources analyzed
Content length of analyzed citation sources
1,779
Avg length (chars)
2,001
Median length (chars)
42.3
Avg paragraphs
What types of websites do AI models cite?
blog62.5%
corporate website25%
news outlet12.5%
What content formats do AI models prefer to cite?
article50%
listicle50%
What tone of voice do cited sources use?
informative62.5%
conversational25%
formal12.5%
What types of content do AI models cite?
Homepage19.25%
Blog18.5%
Guide/Tutorial14.95%
Product page10.41%
Article8.87%
Wiki/Knowledge base6.44%
Marketplace listing4.62%
Listicle3.76%
Other13.1%
LLM Preferences
How each AI model differs in citation density, coverage rates, and brands mentioned per response.
Average citations per response (among cited responses), by LLM
| LLM | Avg citations / response |
|---|---|
| ChatGPT | 21.07 |
| AI Mode | 17.88 |
| Perplexity | 11.21 |
| Google AI Overview | 9.77 |
| Claude | 7.67 |
| Gemini | 3.95 |
Share of responses with at least one citation, by LLM
| LLM | % responses with a citation |
|---|---|
| ChatGPT | 97.1% |
| Perplexity | 92.4% |
| Google AI Overview | 91.5% |
| AI Mode | 90.4% |
| Gemini | 71.3% |
| Claude | 25.1% |
Average number of brands named per response, by LLM
| LLM | Avg brands / response | Median |
|---|---|---|
| AI Mode | 5.92 | 6 |
| Claude | 5.86 | 5 |
| Gemini | 5.23 | 5 |
| ChatGPT | 5.2 | 5 |
| Google AI Overview | 4.28 | 4 |
| Perplexity | 3.69 | 3 |
Distribution of number of brands named per response
| Brands named | % of responses |
|---|---|
| 0 | 19.2% |
| 1-3 | 17.5% |
| 4-9 | 53.2% |
| 10+ | 10.2% |
Notes on this report
Reflects Spotlight's own prompt-crawl schedule/mix across customer brands, not the LLMs' real-world usage share. Do not present as market share.