Google AI Overview
google.com
16.8%
youtube.com
4.5%
reddit.com
1.1%
facebook.com
0.7%
linkedin.com
0.3%
instagram.com
0.3%
forbes.com
0.1%
gartner.com
0.1%
AI Visibility Stats
AI Visibility Stats: Aug 24, 2026 – Aug 30, 2026
Benchmarks based on 477,493 citations analyzed across major AI models.
Most Cited Domains
Global platforms that make up at least 0.1% of each AI model's citations.
AI Mode
google.com
31.6%
youtube.com
2.8%
reddit.com
0.8%
linkedin.com
0.6%
facebook.com
0.5%
instagram.com
0.3%
Claude
g2.com
0.4%
linkedin.com
0.4%
gartner.com
0.4%
Gemini
reddit.com
0.6%
youtube.com
0.5%
forbes.com
0.5%
gartner.com
0.3%
techradar.com
0.2%
ChatGPT
google.com
0.7%
techradar.com
0.3%
forbes.com
0.2%
linkedin.com
0.2%
youtube.com
0.2%
g2.com
0.2%
gartner.com
0.1%
Perplexity
reddit.com
0.8%
linkedin.com
0.4%
forbes.com
0.3%
google.com
0.2%
g2.com
0.1%
Citation Properties
Content types, formats, length, tone, and structural signals found in pages that AI models cite.
What structural and content signals appear in pages AI models cite?
75.7%
Have opinions
43.4%
Have an FAQ section
74.7%
Have visual data
90.5%
Use bullet points
4.9%
Original research
60.9%
Author credentials shown
43.4%
Empirical evidence
304
Sources analyzed
Content length of analyzed citation sources
2,499
Avg length (chars)
2,071
Median length (chars)
64.8
Avg paragraphs
What types of websites do AI models cite?
corporate website50.7%
blog34.9%
news outlet9.9%
non-profit organization2%
government website1.3%
forum1%
academic journal0.3%
What content formats do AI models prefer to cite?
article66.1%
listicle27%
multimedia3.9%
press release2%
research paper0.7%
faq page0.3%
What tone of voice do cited sources use?
informative72.4%
persuasive17.4%
formal3.6%
conversational3%
technical3%
informal0.7%
What types of content do AI models cite?
Homepage27.46%
Blog17.67%
Guide/Tutorial13.54%
Product page8.47%
Article7.98%
Marketplace listing4.77%
Wiki/Knowledge base4.5%
Listicle3.93%
Other11.6%
LLM Preferences
How each AI model differs in citation density, coverage rates, and brands mentioned per response.
Average citations per response (among cited responses), by LLM
| LLM | Avg citations / response |
|---|---|
| AI Mode | 10.86 |
| Perplexity | 10.22 |
| Google AI Overview | 8.07 |
| ChatGPT | 7.65 |
| Claude | 7.6 |
| Gemini | 3.78 |
Share of responses with at least one citation, by LLM
| LLM | % responses with a citation |
|---|---|
| ChatGPT | 96.2% |
| Perplexity | 95.4% |
| Google AI Overview | 88.9% |
| AI Mode | 87.6% |
| Gemini | 81% |
| Claude | 27.4% |
Average number of brands named per response, by LLM
| LLM | Avg brands / response | Median |
|---|---|---|
| ChatGPT | 6.8 | 6 |
| Claude | 5.98 | 6 |
| AI Mode | 5.44 | 5 |
| Gemini | 5.28 | 5 |
| Google AI Overview | 4.43 | 4 |
| Perplexity | 4.18 | 4 |
Distribution of number of brands named per response
| Brands named | % of responses |
|---|---|
| 0 | 14.9% |
| 1-3 | 19.6% |
| 4-9 | 53.6% |
| 10+ | 12% |
Notes on this report
Reflects Spotlight's own prompt-crawl schedule/mix across customer brands, not the LLMs' real-world usage share. Do not present as market share.