Google AI Overview
youtube.com
5.3%
google.com
3.6%
reddit.com
1.7%
facebook.com
0.7%
linkedin.com
0.6%
instagram.com
0.6%
AI Visibility Stats
Monthly AI Visibility Stats: July 2026
Benchmarks based on 1,824,563 citations analyzed across major AI models.
Most Cited Domains
Which global platforms get cited the most by each AI model — shown as a share of each model's total citations.
AI Mode
youtube.com
6.0%
google.com
5.5%
reddit.com
1.6%
facebook.com
0.7%
instagram.com
0.7%
linkedin.com
0.6%
yelp.com
0.3%
Claude
linkedin.com
0.7%
gartner.com
0.6%
Gemini
google.com
1.4%
google.com
1.1%
reddit.com
0.8%
youtube.com
0.7%
forbes.com
0.4%
ChatGPT
reddit.com
3.0%
techradar.com
0.8%
forbes.com
0.5%
Perplexity
youtube.com
2.2%
linkedin.com
0.8%
reddit.com
0.7%
Citation Properties
Content types, formats, length, tone, and structural signals found in pages that AI models cite.
What structural and content signals appear in pages AI models cite?
63.6%
Have opinions
23.1%
Have an FAQ section
66.6%
Have visual data
83.2%
Use bullet points
8.2%
Original research
64.1%
Author credentials shown
28.8%
Empirical evidence
368
Sources analyzed
Content length of analyzed citation sources
2,210
Avg length (chars)
1,428
Median length (chars)
48.7
Avg paragraphs
What types of websites do AI models cite?
corporate website50.5%
news outlet17.9%
blog15.8%
non-profit organization6%
forum3.8%
academic journal3.5%
government website1.9%
encyclopedia0.5%
What content formats do AI models prefer to cite?
article75.3%
listicle15.8%
multimedia6%
research paper1.1%
opinion piece0.8%
press release0.3%
product listing0.3%
product page0.3%
faq page0.3%
What tone of voice do cited sources use?
informative62%
persuasive13.9%
formal13.3%
conversational6.3%
technical3.5%
informal1.1%
What types of content do AI models cite?
Homepage20.14%
Blog19.75%
Guide/Tutorial14.3%
Product page9.93%
Article8.92%
Marketplace listing5.48%
Listicle4.69%
Wiki/Knowledge base4.13%
Other12.6%
LLM Preferences
How each AI model differs in citation density, coverage rates, and brands mentioned per response.
Average citations per response (among cited responses), by LLM
| LLM | Avg citations / response |
|---|---|
| ChatGPT | 11.75 |
| Perplexity | 10.9 |
| Claude | 8.49 |
| AI Mode | 8.46 |
| Google AI Overview | 7.92 |
| Gemini | 7.28 |
Share of responses with at least one citation, by LLM
| LLM | % responses with a citation |
|---|---|
| ChatGPT | 94.7% |
| AI Mode | 80.8% |
| Google AI Overview | 79.3% |
| Gemini | 78.3% |
| Perplexity | 59% |
| Claude | 17.4% |
Average number of brands named per response, by LLM
| LLM | Avg brands / response | Median |
|---|---|---|
| Gemini | 7.01 | 7 |
| Claude | 6.09 | 6 |
| ChatGPT | 5.68 | 6 |
| AI Mode | 5.25 | 5 |
| Google AI Overview | 3.72 | 4 |
| Perplexity | 3.5 | 2 |
Distribution of number of brands named per response
| Brands named | % of responses |
|---|---|
| 0 | 24.5% |
| 1-3 | 14% |
| 4-9 | 46.9% |
| 10+ | 14.7% |
Notes on this report
Reflects Spotlight's own prompt-crawl schedule/mix across customer brands, not the LLMs' real-world usage share. Do not present as market share.