Google AI Overview
youtube.com
6.5%
reddit.com
4.1%
facebook.com
2.1%
instagram.com
1.3%
linkedin.com
0.8%
google.com
0.7%
google.com
0.5%
AI Visibility Stats
Monthly AI Visibility Stats: June 2026
Benchmarks based on 1,922,217 citations analyzed across major AI models.
Most Cited Domains
Which global platforms get cited the most by each AI model — shown as a share of each model's total citations.
AI Mode
google.com
13.5%
youtube.com
6.2%
reddit.com
1.8%
facebook.com
0.7%
linkedin.com
0.7%
instagram.com
0.5%
Gemini
google.com
1.1%
google.com
0.8%
reddit.com
0.7%
youtube.com
0.7%
google.com
0.4%
forbes.com
0.3%
google.com
0.3%
ChatGPT
reddit.com
5.0%
techradar.com
0.6%
forbes.com
0.5%
Perplexity
youtube.com
2.0%
linkedin.com
1.0%
reddit.com
0.6%
Citation Properties
Content types, formats, length, tone, and structural signals found in pages that AI models cite.
What structural and content signals appear in pages AI models cite?
68.7%
Have opinions
33%
Have an FAQ section
67.8%
Have visual data
82.1%
Use bullet points
6.4%
Original research
58.4%
Author credentials shown
34.1%
Empirical evidence
1,198
Sources analyzed
Content length of analyzed citation sources
2,268
Avg length (chars)
1,566
Median length (chars)
57.7
Avg paragraphs
What types of websites do AI models cite?
corporate website52.6%
blog21.8%
news outlet12.8%
non-profit organization4.3%
government website4%
forum3.2%
academic journal0.9%
encyclopedia0.5%
What content formats do AI models prefer to cite?
article63.3%
listicle25.9%
multimedia8%
research paper1.3%
press release0.4%
product listing0.4%
product page0.3%
opinion piece0.3%
faq page0.2%
What tone of voice do cited sources use?
informative67.1%
persuasive19.6%
formal6.6%
conversational4.7%
technical1.5%
informal0.4%
neutral0.1%
What types of content do AI models cite?
Homepage21.54%
Blog18.39%
Guide/Tutorial13.82%
Product page8.95%
Article8.82%
Social media5.45%
Marketplace listing5.25%
Listicle4.69%
Other13.1%
LLM Preferences
How each AI model differs in citation density, coverage rates, and brands mentioned per response.
Average citations per response (among cited responses), by LLM
| LLM | Avg citations / response |
|---|---|
| ChatGPT | 12.45 |
| Perplexity | 10.11 |
| Google AI Overview | 9.3 |
| Claude | 8.11 |
| AI Mode | 7.96 |
| Gemini | 7.7 |
Share of responses with at least one citation, by LLM
| LLM | % responses with a citation |
|---|---|
| AI Mode | 93.7% |
| Perplexity | 92.1% |
| Google AI Overview | 83.9% |
| ChatGPT | 78.2% |
| Gemini | 65.4% |
| Claude | 5.8% |
Average number of brands named per response, by LLM
| LLM | Avg brands / response | Median |
|---|---|---|
| Gemini | 7.16 | 7 |
| Claude | 6.18 | 6 |
| ChatGPT | 5.87 | 6 |
| AI Mode | 5.2 | 5 |
| Google AI Overview | 4.72 | 5 |
| Perplexity | 4.06 | 4 |
Distribution of number of brands named per response
| Brands named | % of responses |
|---|---|
| 0 | 21.6% |
| 1-3 | 11.8% |
| 4-9 | 50.2% |
| 10+ | 16.4% |
Notes on this report
Reflects Spotlight's own prompt-crawl schedule/mix across customer brands, not the LLMs' real-world usage share. Do not present as market share.