Google AI Overview
youtube.com
6.8%
reddit.com
2.4%
facebook.com
2.2%
instagram.com
1.1%
google.com
1.0%
linkedin.com
0.6%
gartner.com
0.3%
techradar.com
0.1%
AI Visibility Stats
AI Visibility Stats: Nov 2, 2026 – Nov 8, 2026
Benchmarks based on 407,522 citations analyzed across major AI models.
Most Cited Domains
Global platforms that make up at least 0.1% of each AI model's citations.
AI Mode
youtube.com
14.6%
google.com
4.6%
reddit.com
2.1%
facebook.com
2.0%
instagram.com
0.7%
linkedin.com
0.5%
techradar.com
0.3%
gartner.com
0.2%
Claude
g2.com
0.6%
gartner.com
0.1%
Gemini
reddit.com
0.7%
youtube.com
0.5%
techradar.com
0.3%
gartner.com
0.2%
forbes.com
0.2%
ChatGPT
google.com
0.6%
techradar.com
0.4%
g2.com
0.2%
gartner.com
0.2%
reddit.com
0.1%
linkedin.com
0.1%
Perplexity
reddit.com
0.7%
linkedin.com
0.4%
techradar.com
0.4%
youtube.com
0.2%
forbes.com
0.2%
g2.com
0.1%
Citation Properties
Content types, formats, length, tone, and structural signals found in pages that AI models cite.
What structural and content signals appear in pages AI models cite?
64.5%
Have opinions
9.5%
Have an FAQ section
51.5%
Have visual data
79%
Use bullet points
2.5%
Original research
60.5%
Author credentials shown
25%
Empirical evidence
200
Sources analyzed
Content length of analyzed citation sources
1,330
Avg length (chars)
1,057
Median length (chars)
34
Avg paragraphs
What types of websites do AI models cite?
corporate website40.5%
news outlet27%
non-profit organization15.5%
blog10.5%
academic journal3%
government website3%
forum0.5%
What content formats do AI models prefer to cite?
article50%
multimedia37%
listicle9.5%
research paper2%
press release1.5%
What tone of voice do cited sources use?
informative77%
formal12%
conversational5%
technical3%
persuasive2.5%
informal0.5%
What types of content do AI models cite?
Blog18.79%
Article18.6%
Guide/Tutorial14.36%
Homepage9.66%
Product page8.54%
Marketplace listing6.04%
Wiki/Knowledge base4.8%
Youtube3.52%
Other15.3%
LLM Preferences
How each AI model differs in citation density, coverage rates, and brands mentioned per response.
Average citations per response (among cited responses), by LLM
| LLM | Avg citations / response |
|---|---|
| Perplexity | 10.72 |
| AI Mode | 9.44 |
| ChatGPT | 7.56 |
| Google AI Overview | 6.65 |
| Claude | 6.02 |
| Gemini | 3.73 |
Share of responses with at least one citation, by LLM
| LLM | % responses with a citation |
|---|---|
| Perplexity | 99.8% |
| ChatGPT | 96% |
| Google AI Overview | 94.7% |
| AI Mode | 88.2% |
| Gemini | 78.2% |
| Claude | 70.4% |
Average number of brands named per response, by LLM
| LLM | Avg brands / response | Median |
|---|---|---|
| ChatGPT | 5.82 | 5 |
| Claude | 5.67 | 5 |
| Gemini | 5.29 | 5 |
| Google AI Overview | 5.16 | 5 |
| AI Mode | 5.01 | 5 |
| Perplexity | 3.53 | 3 |
Distribution of number of brands named per response
| Brands named | % of responses |
|---|---|
| 0 | 15.1% |
| 1-3 | 21.9% |
| 4-9 | 51.6% |
| 10+ | 11.3% |
Notes on this report
Reflects Spotlight's own prompt-crawl schedule/mix across customer brands, not the LLMs' real-world usage share. Do not present as market share.