Google AI Overview
google.com
14.6%
youtube.com
6.5%
facebook.com
1.4%
reddit.com
1.2%
instagram.com
0.6%
linkedin.com
0.5%
gartner.com
0.2%
forbes.com
0.1%
AI Visibility Stats
AI Visibility Stats: Oct 12, 2026 – Oct 18, 2026
Benchmarks based on 432,210 citations analyzed across major AI models.
Most Cited Domains
Global platforms that make up at least 0.1% of each AI model's citations.
AI Mode
youtube.com
8.3%
google.com
7.3%
reddit.com
1.5%
facebook.com
1.4%
linkedin.com
0.6%
instagram.com
0.5%
gartner.com
0.3%
forbes.com
0.1%
g2.com
0.1%
Claude
gartner.com
0.6%
g2.com
0.4%
forbes.com
0.1%
linkedin.com
0.1%
Gemini
google.com
9.9%
reddit.com
0.7%
youtube.com
0.4%
gartner.com
0.3%
forbes.com
0.3%
facebook.com
0.2%
techradar.com
0.1%
ChatGPT
google.com
1.5%
techradar.com
0.3%
gartner.com
0.2%
g2.com
0.2%
reddit.com
0.2%
yelp.com
0.1%
Perplexity
linkedin.com
0.6%
reddit.com
0.6%
forbes.com
0.2%
youtube.com
0.2%
g2.com
0.2%
techradar.com
0.2%
Citation Properties
Content types, formats, length, tone, and structural signals found in pages that AI models cite.
What structural and content signals appear in pages AI models cite?
56.9%
Have opinions
27.6%
Have an FAQ section
60.3%
Have visual data
87.1%
Use bullet points
6%
Original research
50.9%
Author credentials shown
22.4%
Empirical evidence
116
Sources analyzed
Content length of analyzed citation sources
3,280
Avg length (chars)
1,852
Median length (chars)
88.8
Avg paragraphs
What types of websites do AI models cite?
corporate website34.5%
blog26.7%
news outlet14.7%
non-profit organization14.7%
government website8.6%
forum0.9%
What content formats do AI models prefer to cite?
article49.1%
listicle38.8%
multimedia5.2%
research paper2.6%
faq page1.7%
product listing1.7%
opinion piece0.9%
What tone of voice do cited sources use?
informative69.8%
formal14.7%
persuasive14.7%
conversational0.9%
What types of content do AI models cite?
Article20.25%
Blog18.49%
Guide/Tutorial15.02%
Product page8.89%
Homepage7.52%
Wiki/Knowledge base5.26%
Marketplace listing5.24%
Youtube3.09%
Other15.8%
LLM Preferences
How each AI model differs in citation density, coverage rates, and brands mentioned per response.
Average citations per response (among cited responses), by LLM
| LLM | Avg citations / response |
|---|---|
| Perplexity | 10.12 |
| AI Mode | 9.38 |
| Claude | 9.01 |
| ChatGPT | 8.44 |
| Google AI Overview | 8.3 |
| Gemini | 4.38 |
Share of responses with at least one citation, by LLM
| LLM | % responses with a citation |
|---|---|
| Perplexity | 100% |
| ChatGPT | 99.4% |
| AI Mode | 88.8% |
| Gemini | 70.7% |
| Google AI Overview | 67% |
| Claude | 53.9% |
Average number of brands named per response, by LLM
| LLM | Avg brands / response | Median |
|---|---|---|
| Claude | 5.36 | 5 |
| Gemini | 5.17 | 5 |
| AI Mode | 4.81 | 4 |
| ChatGPT | 4.72 | 5 |
| Perplexity | 2.98 | 3 |
| Google AI Overview | 2.65 | 0 |
Distribution of number of brands named per response
| Brands named | % of responses |
|---|---|
| 0 | 23.8% |
| 1-3 | 22.6% |
| 4-9 | 46.2% |
| 10+ | 7.3% |
Notes on this report
Reflects Spotlight's own prompt-crawl schedule/mix across customer brands, not the LLMs' real-world usage share. Do not present as market share.