Google AI Overview
youtube.com
7.9%
facebook.com
2.2%
reddit.com
1.6%
linkedin.com
0.9%
instagram.com
0.8%
gartner.com
0.2%
forbes.com
0.1%
AI Visibility Stats
AI Visibility Stats: Oct 19, 2026 – Oct 25, 2026
Benchmarks based on 373,037 citations analyzed across major AI models.
Most Cited Domains
Global platforms that make up at least 0.1% of each AI model's citations.
AI Mode
youtube.com
9.1%
reddit.com
1.9%
facebook.com
1.7%
linkedin.com
0.7%
instagram.com
0.6%
gartner.com
0.3%
forbes.com
0.1%
Claude
g2.com
0.9%
gartner.com
0.4%
techradar.com
0.1%
Gemini
reddit.com
0.9%
youtube.com
0.6%
gartner.com
0.4%
forbes.com
0.3%
techradar.com
0.3%
google.com
0.2%
ChatGPT
google.com
1.6%
linkedin.com
0.3%
techradar.com
0.3%
g2.com
0.2%
reddit.com
0.2%
gartner.com
0.2%
Perplexity
reddit.com
0.6%
linkedin.com
0.4%
forbes.com
0.3%
g2.com
0.2%
techradar.com
0.1%
youtube.com
0.1%
Citation Properties
Content types, formats, length, tone, and structural signals found in pages that AI models cite.
What structural and content signals appear in pages AI models cite?
57.1%
Have opinions
21.8%
Have an FAQ section
55.9%
Have visual data
83.5%
Use bullet points
2.9%
Original research
48.8%
Author credentials shown
29.4%
Empirical evidence
170
Sources analyzed
Content length of analyzed citation sources
1,656
Avg length (chars)
1,112
Median length (chars)
40.2
Avg paragraphs
What types of websites do AI models cite?
corporate website48.2%
news outlet27.6%
blog8.8%
non-profit organization6.5%
academic journal4.1%
government website4.1%
encyclopedia0.6%
What content formats do AI models prefer to cite?
article78.8%
listicle7.6%
multimedia7.1%
press release2.9%
research paper1.8%
opinion piece1.2%
faq page0.6%
What tone of voice do cited sources use?
informative62.4%
persuasive20.6%
formal13.5%
conversational1.8%
technical1.2%
informal0.6%
What types of content do AI models cite?
Article19.72%
Blog19.38%
Guide/Tutorial15.34%
Product page9.23%
Homepage7.72%
Marketplace listing5.46%
Wiki/Knowledge base5.3%
Social media3.11%
Other14.4%
LLM Preferences
How each AI model differs in citation density, coverage rates, and brands mentioned per response.
Average citations per response (among cited responses), by LLM
| LLM | Avg citations / response |
|---|---|
| Perplexity | 10.14 |
| AI Mode | 8.9 |
| ChatGPT | 8.47 |
| Google AI Overview | 7.88 |
| Claude | 5.06 |
| Gemini | 3.58 |
Share of responses with at least one citation, by LLM
| LLM | % responses with a citation |
|---|---|
| Perplexity | 99.9% |
| ChatGPT | 99.5% |
| Google AI Overview | 91% |
| AI Mode | 82.8% |
| Claude | 67.7% |
| Gemini | 57.1% |
Average number of brands named per response, by LLM
| LLM | Avg brands / response | Median |
|---|---|---|
| Claude | 5.52 | 5 |
| Google AI Overview | 4.81 | 5 |
| ChatGPT | 4.72 | 5 |
| Gemini | 4.67 | 5 |
| AI Mode | 4.6 | 4 |
| Perplexity | 2.86 | 2 |
Distribution of number of brands named per response
| Brands named | % of responses |
|---|---|
| 0 | 20% |
| 1-3 | 22.7% |
| 4-9 | 49.3% |
| 10+ | 8.1% |
Notes on this report
Reflects Spotlight's own prompt-crawl schedule/mix across customer brands, not the LLMs' real-world usage share. Do not present as market share.