Google AI Overview
youtube.com
7.7%
facebook.com
3.2%
reddit.com
1.9%
instagram.com
1.1%
linkedin.com
1.1%
gartner.com
0.1%
g2.com
0.1%
AI Visibility Stats
AI Visibility Stats: Oct 26, 2026 – Nov 1, 2026
Benchmarks based on 390,188 citations analyzed across major AI models.
Most Cited Domains
Global platforms that make up at least 0.1% of each AI model's citations.
AI Mode
youtube.com
10.6%
facebook.com
2.2%
reddit.com
2.0%
instagram.com
0.8%
linkedin.com
0.8%
google.com
0.5%
gartner.com
0.2%
Claude
g2.com
0.7%
gartner.com
0.2%
techradar.com
0.1%
Gemini
reddit.com
0.5%
gartner.com
0.5%
youtube.com
0.3%
forbes.com
0.3%
techradar.com
0.2%
ChatGPT
google.com
1.4%
gartner.com
0.3%
techradar.com
0.3%
g2.com
0.3%
reddit.com
0.1%
linkedin.com
0.1%
Perplexity
reddit.com
0.9%
linkedin.com
0.7%
youtube.com
0.3%
g2.com
0.2%
forbes.com
0.1%
Citation Properties
Content types, formats, length, tone, and structural signals found in pages that AI models cite.
What structural and content signals appear in pages AI models cite?
61.8%
Have opinions
34.9%
Have an FAQ section
71.4%
Have visual data
87.5%
Use bullet points
9.7%
Original research
51%
Author credentials shown
41.5%
Empirical evidence
759
Sources analyzed
Content length of analyzed citation sources
2,390
Avg length (chars)
1,884
Median length (chars)
59.1
Avg paragraphs
What types of websites do AI models cite?
corporate website64%
blog16.6%
news outlet14%
non-profit organization3.7%
forum0.7%
academic journal0.5%
government website0.3%
encyclopedia0.3%
What content formats do AI models prefer to cite?
article64.8%
listicle23.7%
multimedia5.7%
research paper3%
press release2%
faq page0.4%
opinion piece0.1%
product page0.1%
app listing0.1%
What tone of voice do cited sources use?
informative61.5%
persuasive15.8%
technical14.6%
formal7.5%
conversational0.5%
What types of content do AI models cite?
Blog19.88%
Article18.23%
Guide/Tutorial14.52%
Homepage9.19%
Product page9.15%
Wiki/Knowledge base5.44%
Marketplace listing5.29%
Social media3.62%
Other14.3%
LLM Preferences
How each AI model differs in citation density, coverage rates, and brands mentioned per response.
Average citations per response (among cited responses), by LLM
| LLM | Avg citations / response |
|---|---|
| Perplexity | 11.3 |
| AI Mode | 8.8 |
| ChatGPT | 8.6 |
| Google AI Overview | 7.53 |
| Claude | 5.6 |
| Gemini | 3.67 |
Share of responses with at least one citation, by LLM
| LLM | % responses with a citation |
|---|---|
| Perplexity | 99.8% |
| ChatGPT | 96.9% |
| Google AI Overview | 90.4% |
| AI Mode | 82.3% |
| Gemini | 73.3% |
| Claude | 69.7% |
Average number of brands named per response, by LLM
| LLM | Avg brands / response | Median |
|---|---|---|
| Claude | 5.68 | 5 |
| Gemini | 5.24 | 5 |
| ChatGPT | 5.23 | 5 |
| Google AI Overview | 5.08 | 5 |
| AI Mode | 4.98 | 5 |
| Perplexity | 3.73 | 3 |
Distribution of number of brands named per response
| Brands named | % of responses |
|---|---|
| 0 | 18.7% |
| 1-3 | 19% |
| 4-9 | 51.3% |
| 10+ | 11% |
Notes on this report
Reflects Spotlight's own prompt-crawl schedule/mix across customer brands, not the LLMs' real-world usage share. Do not present as market share.