Google AI Overview
google.com
17.0%
youtube.com
6.7%
reddit.com
1.7%
facebook.com
1.3%
linkedin.com
0.6%
instagram.com
0.6%
gartner.com
0.1%
forbes.com
0.1%
AI Visibility Stats
AI Visibility Stats: Sep 21, 2026 – Sep 27, 2026
Benchmarks based on 364,975 citations analyzed across major AI models.
Most Cited Domains
Global platforms that make up at least 0.1% of each AI model's citations.
AI Mode
google.com
27.7%
youtube.com
2.7%
reddit.com
1.1%
linkedin.com
0.3%
facebook.com
0.3%
gartner.com
0.3%
forbes.com
0.2%
instagram.com
0.1%
Claude
gartner.com
0.7%
g2.com
0.6%
linkedin.com
0.5%
facebook.com
0.2%
forbes.com
0.2%
Gemini
google.com
7.8%
reddit.com
0.8%
youtube.com
0.6%
forbes.com
0.4%
gartner.com
0.4%
techradar.com
0.1%
ChatGPT
google.com
1.0%
techradar.com
0.2%
reddit.com
0.2%
g2.com
0.2%
gartner.com
0.2%
Perplexity
reddit.com
1.1%
linkedin.com
0.6%
forbes.com
0.3%
youtube.com
0.2%
g2.com
0.1%
techradar.com
0.1%
Citation Properties
Content types, formats, length, tone, and structural signals found in pages that AI models cite.
What structural and content signals appear in pages AI models cite?
78.4%
Have opinions
29.4%
Have an FAQ section
80.4%
Have visual data
66.7%
Use bullet points
3.9%
Original research
56.9%
Author credentials shown
13.7%
Empirical evidence
51
Sources analyzed
Content length of analyzed citation sources
3,217
Avg length (chars)
1,386
Median length (chars)
87.5
Avg paragraphs
What types of websites do AI models cite?
corporate website60.8%
blog27.5%
news outlet9.8%
encyclopedia2%
What content formats do AI models prefer to cite?
article37.3%
listicle35.3%
multimedia23.5%
product page2%
research paper2%
What tone of voice do cited sources use?
informative45.1%
persuasive43.1%
conversational9.8%
formal2%
What types of content do AI models cite?
Blog19.93%
Guide/Tutorial15.22%
Article12.93%
Unknown9.69%
Product page8.03%
Homepage7.39%
Wiki/Knowledge base4.93%
Marketplace listing4.74%
Other17.1%
LLM Preferences
How each AI model differs in citation density, coverage rates, and brands mentioned per response.
Average citations per response (among cited responses), by LLM
| LLM | Avg citations / response |
|---|---|
| Perplexity | 10.29 |
| Claude | 8.98 |
| Google AI Overview | 8.94 |
| ChatGPT | 6.44 |
| AI Mode | 5.7 |
| Gemini | 4.37 |
Share of responses with at least one citation, by LLM
| LLM | % responses with a citation |
|---|---|
| ChatGPT | 98.4% |
| Perplexity | 97.8% |
| AI Mode | 85.8% |
| Gemini | 78.1% |
| Google AI Overview | 73.4% |
| Claude | 52.3% |
Average number of brands named per response, by LLM
| LLM | Avg brands / response | Median |
|---|---|---|
| Claude | 5.28 | 5 |
| Gemini | 5.15 | 5 |
| AI Mode | 4.74 | 5 |
| ChatGPT | 4.48 | 4 |
| Perplexity | 4.02 | 4 |
| Google AI Overview | 2.86 | 2 |
Distribution of number of brands named per response
| Brands named | % of responses |
|---|---|
| 0 | 24.4% |
| 1-3 | 19% |
| 4-9 | 48.6% |
| 10+ | 8% |
Notes on this report
Reflects Spotlight's own prompt-crawl schedule/mix across customer brands, not the LLMs' real-world usage share. Do not present as market share.