Case Study: How Ecocamel Got 4x More Google AI Overview Mentions in 3 Weeks

In three weeks, UK shower brand Ecocamel went from showing up in 3 Google AI Overviews to 13. That is more than four times as many AI answers recommending them, on the exact same set of buyer questions. Across ChatGPT, Gemini, Perplexity, Grok and AI Overviews, total mentions jumped from 17 to 47.

This case study walks through what happened, what rocketblue did, and which pages the AI engines started citing.

Ecocamel Was Almost Invisible in AI Answers

Ecocamel makes shower heads that mix air into the water. You get strong pressure while using less water. They sell to homes, hotels, holiday parks and RV owners across the UK.

More and more buyers now ask AI tools which shower head to buy. Google says its AI Overviews reach over 2.5 billion monthly users. Yet when we first checked, Ecocamel showed up in only about 5% of AI answers that named any brand. Big names like Hansgrohe, Mira, Methven and Kohler got most of the recommendations.

rocketblue Filled the Gaps Where Competitors Were Winning

rocketblue tracked about 89 real buyer questions every week across five AI engines. Then it went to work on the gaps.

1. Built the right question list. We focused on who Ecocamel sells to (hotels, holiday parks, Airbnb hosts, RV owners), what problems they have, and what makes the product unique.
2. Wrote answer-ready articles. rocketblue created 22 articles in three weeks. Each one was built around a question AI engines were already answering without Ecocamel. Ecocamel’s team reviewed each draft and published it on their own blog.
3. Published LLM-optimized YouTube videos. rocketblue makes research-style videos on the topics buyers search for most and publishes them on the Rocket Research channel. The format is based on our study of 1,000 YouTube videos cited by AI search.
4. Found offsite placement opportunities. rocketblue lists the third-party pages AI engines cite most for Ecocamel’s topics, so the team knows exactly where a mention would count.
5. Measured every week. Each weekly report showed which new pages the engines started citing, so the next round of content went after the gaps that were left.

ChatGPT Jumped First, Then Google AI Overviews Followed

ChatGPT moved fast. Mentions went from 2 to 20 in the week after the first articles went live. Google AI Overviews followed a week later, more than doubling from 5 to 13. Grok also climbed, from 5 to 7.

The share of answers that include Ecocamel tells the same story. In Google AI Overviews, it went from 5.6% to 21%. In ChatGPT, it went from 4.2% to almost 25%. And there were zero negative mentions at the start and at the end.

Google Started Linking to Ecocamel’s Own Blog

The lift came straight from the new articles. Google AI Overviews began using ecocamel.com pages as sources far more often. Answers citing Ecocamel’s site went from 3 to 13 in two weeks.

Most of the new mentions were brand-new wins. Of the 13 AI Overview answers naming Ecocamel on 18 October, 10 did not name it the week before. Five had never named it at all.

Six New Articles Became AI Sources in 3 to 12 Days

These are the rocketblue articles AI engines now cite when they answer buyer questions:

Hotel and Sustainability Questions Were the Big Breakthrough

The biggest wins came from business buyers. Google AI Overviews named Ecocamel for the first time on questions like:

• “Which water-saving shower heads help hotels meet Green Key or Green Tourism criteria?”
• “What are the best shower products for hotels trying to cut water use for sustainability reporting?”
• “Which companies supply water-saving shower heads in bulk to hotels in the UK?”

The first two answers both cited the hotel article on pressure-compensating shower heads. It went live just three days before the weekly check.

The Lesson: Answer the Exact Question, on Your Own Site

• Target the questions buyers really ask. Every cited article answered a question AI engines were already answering without Ecocamel.
• Your own blog is a great place to start. All six cited pages live on ecocamel.com. No paid placements were needed for these results.
• It moves in days, not quarters. The fastest article was cited by Google AI Overviews three days after it was created.

Want to see which sites AI engines trust most right now? Check rocketblue’s weekly AI Visibility Stats. Or find out where your brand is missing from AI answers with a free rocketblue report.

How we measured

We ran four weekly checks from 27 September to 18 October 2026, for the UK market in English. Each check asked the same 87 to 89 buyer questions to Google AI Overviews, ChatGPT, Gemini, Perplexity and Grok. A mention counts when an answer names Ecocamel or one of its products. Citations come from the source links each engine returned.

FAQ

How can I get my brand mentioned in Google AI Overviews?

Publish clear, helpful pages that answer the exact questions your buyers ask. AI Overviews look at search results and pick sources that match the question well. Ecocamel’s new articles were picked up as sources within days.

How long does it take to improve AI search visibility?

It can be fast. In this case, ChatGPT mentions jumped within one week, and Google AI Overviews within two. New articles were cited 3 to 12 days after they were created.

Does a company blog help with AI visibility?

Yes. All six articles that AI engines started citing live on Ecocamel’s own blog. A blog lets you answer buyer questions directly, in your own words.

What is GEO, or generative engine optimization?

GEO is the practice of making your brand show up in answers from AI tools like ChatGPT, Gemini and Google AI Overviews. It covers content, videos and mentions on the sites those tools trust.

How do I track whether ChatGPT recommends my brand?

Use a tool that asks AI engines your buyers’ questions on a schedule and records which brands appear. rocketblue does this weekly across five engines and shows which pages each engine cites.

What are the best water-saving shower heads for hotels in the UK?

Hotels often look for shower heads that cut hot water use without weak pressure. Pressure-compensating and air-injection designs are common choices. Ecocamel’s guide for hotels explains how they work.